Tuesday, January 24, 2012

:: the things i wish i could outsource ::


there was a time, right after evan was born and lasting, i dunno, a year or more, that i wrote here every day. it went like this: get up, feed the baby, eventually eat something and get dressed and brush my teeth, do the day, whatever the day was to be that day, do dinner for the baby, eat with brian, kid bed, BLOG. and then after blog, or sometimes before, or during, FLICKR.

it was just part of the day.

now i feel like my days are so overrun with everything else the blog is reserved for whenever-i-can-find-the-damned-time. (and flickr? i'm not sure i've used it once since i uploaded the pictures from NSS last may).

and no, whenever-i-can-find-the-damned-time does not include now.

but i've been working so hard on bringing you (and the world!) aper + pink that i forgot to tell you along the way what it's like bringing a new business into the world when it's, like, a planned-in-advance business.

up up creative happened and grew and became. it was an unplanned but very much wanted pregnancy and it has grown to be a very pleasant child.

aper + pink was 100% planned, and while the execution (gestation?) has been purposefully condensed into a short, short period of time, it has at times felt like this overwhelming beast. not the business idea, but everything that goes into making a business idea happen at a certain time and on purpose.

there has been ordering, or i suppose i would be telling a truer truth if i were to say there has been 90% order planning (and unplanning, and replanning, and second-guessing, and third-guessing, and then back to the second guess, no maybe the first) and 10% actual ordering.

there has been physical organization and orientation.

there has been a lot of really awesome pre-launch marketing -- getting out there and talking to the people who i want to be my customers -- which has also served as pre-launch survey-taking and focus group polling.

but holy hell there's so much thinking that goes into this, and i don't mean the angsty "what on earth am i doing with my business" kind of thinking that i've gone through at regular intervals with up up creative. this thinking is more like, "okay. i have a plan. in my mind it is as clear as day. how do i get it across to other people in a way that makes it as crystal clear and fantastic?"

i'm a decent communicator. a decent teacher. i can usually take a large pile of information and carefully, skillfully, condense it into its finest, most digestible self. but taking the fine, digestible idea and building all the necessary scaffolding to hold it up to the sun? 

i've tried three separate times now, or i guess four, to outsource the design and development of the website for aper + pink. i've also developed three almost-complete e-commerce websites. and each time i've changed course, or made the plea to others for help with the coding work, or the design, i've not seen that the real issue is this: i'm having trouble wrapping my head around all the content, and instead of sitting down with that i've been trying to throw Function and Pretty at it. 

oh that i could pay someone to climb inside my head and grab all the bits and bobbles related to aper + pink and then put them through some kind of strainer and turn them into the actual stuff of the business. 

which is to say: i'm going to have to take the next few days to climb inside my head and gather bits and bobbles and spend the time it will take to actually mold them into the business. i was really hoping i could avoid that part by hiring out the website work.

i guess i may do it all myself after all, since the very hardest part is on me.

damn damn damn.

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